Listing:

Delisting:

Optimal space allocation:

decide which product to exclude from the portfolio.

suggest new products to include in the portfolio.

define which products and how much of it to put on shelves.

Assortment Process Pillars

Assortment optimization is based on the matching principle: find the “best” product for the “best” client. However, the tricky part is defining what “best” means and the course of action if there is no product-client fit.

There are three main pillars of the iterative assortment process: delisting, listing, and optimal space allocation.



Assortment Process Challenges


Which of the following challenges do you face?

Influence of COVID-19

Companies should have anticipated that the impact of quarantine, mobility limitation, and the resulting economic crisis would be reflected in customer preferences and financial statements. We see the following main trends:

Customers are paying more attention to the

price/value tradeoff

Customers are willing to try new products

Customers prefer delivery over in-store visits

Customers are afraid of “slow” shopping