commissions, as the battle of the Brokerage heats up in a fight to attract and retain clients, fractional investment is the new status quo in the brokerage space.
Expensive stocks block less wealthy investors. Fractional share trading ensures nobody is turned away.
Incumbent brokerages have to stay ahead in inclusive financial tools. Providing a full financial security services suite is how market players can ensure a competitive advantage.
With the aim of engaging with millennials, players should be innovative and inclusive with offerings such as one-stop shops for wealth management, investment robo-advisors, and crypto-currency trading as a minimum.
why fractional investment?
Flexible
Helps manage a more balanced portfolio for micro-investors
SoftServe developed a fractional portfolio and crypto wallet for one of its clients, a well-known US-based bank that planned to enter the micro-investment market and extend their offerings to retail clients.
THE SOLUTION
SoftServe developed a mobile app for portfolio management at bank customer’s fingertips.
The user-friendly interface provides an exceptional experience to those who confidently want to manage their assets.
The functional back-end ensures frictionless integration with the bank’s back-office.
Solution is integrated with a third-party crypto-exchange, and employs a bank business logic, providing a range of investment opportunities.