BUILD YOUR OWN SALES PROMOTION 

Our demo allows businesses to simulate the effectiveness of a future sales promotion campaign. The forecast arms you with information to make quick and easy decisions about products, discount level, and promotion mechanics.


Use our data snapshot or import your own according to the predefined structure.

retail changes

COVID-19 has magnified this challenge for businesses. Consumer habits have changed. They’re spending less on branded merchandise, and diverting more of their spendable income to private labels. Brand retention levels are decreasing. 


This change in consumer behavior has dramatically impacted sales promotion campaign profitability. Suppliers and retailers must be even more diligent about promotion and pricing. More than ever, this requires a data-driven approach.

The risks are too high to create a promotion strategy without data to support your choices.

38

I have not tried

new or alternate brands/products.

I have tried

new or alternate brands/products.

62

TRADITIONAL

WAY

VISIONARY WAY

Businesses make assumptions about the effectiveness of a future sales promotion campaign based almost solely on its previous performance.

AI/ML uses algorithms to project scenarios using historical data and present conditions to offer a vision of future probabilities.

Process and scalability automation

Process and scalability automation

Not possible due to dependency on manual work

Open to automation and scalability due to ML

Historical performance and subject matter depends on experts familiar with the organization

Any data related to time, duration, and place of promotional campaigns, sales trends, weather, product and customer description, etc.

Data usage

Data usage

INCREASING SALES PROMOTION EFFICIENCY

Our approach to visionary forecasting is the data-driven solution. Enterprise organizations report increases from 5% to 10% with this method.

Industry wide, about 45% of sales promotions achieve a break-even state, while nearly 22% generate losses. This leaves about a third of all sales promotions providing profitability. Beneficial gains in any of these three areas represent a boost to the bottom line.

45%

33%

22%

Sales Promotion Demo